Barbara Kruger Untitled (I shop therefore I am) (1987) Barbara Kruger's appropriation of René Descartes' maxim "I think, therefore I am"(Cogito, ergo sum) is searingly funny and poignant when "I shop therefore I am" becomes a commentary about the commodification of culture. Ironically, her artwork which is the byproduct of her philosophical critique is worth a tremendous amount of money itself
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